College admissions are shifting faster than most families realize. In this webinar, we’ll share eight key predictions for the 2026 cycle—including the move from test-optional to test-preferred, rising competitiveness at flagship publics, and how AI is changing essay evaluation. You’ll learn what test scores mean in a world of straight As, how major choice can reshape a college list, and why live writing and video may matter more in the AI era. We’ll also cover emerging regional trends and the growing importance of skills and outcomes—along with clear next steps for your family.

Moderator:

• Natalie Gallagher, President, Guidewell Education

Guest Panelists:

• Lisa Carlton, Co-Founder & Senior College Coach, ESM Prep - College MatchPoint
• Jed Applerouth, Founder & Test Prep Expert, Applerouth Education
• Josh Davis, Founder & Senior College Counselor, ESM UK
• Drew Heilpern, Academic Success & Testing Expert, Summit Educational Group