College admissions is changing—and some of the most important factors shaping decisions aren’t obvious from the outside.

Join Rick Clark, Executive Director of Strategic Student Access at Georgia Tech and co-author of The Truth About College Admission, for a candid conversation about what’s really happening in college admissions today. Drawing on decades of experience, Rick will take families behind the admissions desk and challenge some of the assumptions that can make the process more confusing and stressful than it needs to be.

Topics will include:

• How colleges actually build an incoming class
• Why institutional priorities and intended major can matter
• What makes an application feel cohesive and authentic
• Where SAT and ACT scores fit in today’s admissions process
• How AI is changing the way students approach applications
• What families should consider when building a college list
• The trends Rick is watching for the year ahead

The webinar will conclude with a live Q&A with Rick.

Can’t attend live? Register anyway and we’ll send you the recording.